Web3 Growth & Marketing Leader — Data-Driven + AI-Automated Execution
5+ years driving growth for L1 blockchains, perpetual DEXs, prediction markets, and DeFi protocols. I combine deep Web3 domain expertise with AI-powered automation tools I build myself, and I automate core parts of my marketing workflow with AI to execute faster and smarter.
“I trust creativity, but I scale success with data and AI.”
I found crypto in 2016 — years before it was a career. I was a Project Manager in edtech (Byju's, Toppr, Vedantu) while spending nights reading whitepapers and tracking protocol launches. By 2021 I made the full jump, leaving a stable PM career to go all-in on Web3 marketing.
"I don't just run campaigns — I build the intelligence systems that tell me which campaigns to run."
Since then I've worked across the full ecosystem. At Autonity I launched the Forecastathon — a global prediction market trading competition that onboarded 2,500+ quant traders across 4 seasons, with a 10× daily signup increase. At RFX Exchange I drove 70,000+ signups for a zkSync perp DEX closed alpha and built a 30+ KOL program from scratch. At Relative Finance I grew a community of 18,000+ members. At Mozaic Finance I led a marketing team of four.
I have also closed 20+ strategic partnerships across KOL campaigns, protocol integrations, and ecosystem collaborations — built from sourcing and negotiation through execution and performance tracking.
More recently I've been building AI-powered tools to automate the intelligence work that used to take hours — competitor monitoring, narrative opportunity detection, positioning analysis. Five tools shipped. This is what I do when I'm not doing marketing: I build things that make marketing smarter.
Launched the Forecastathon — a global prediction market trading competition across 4 seasons. Drove the narrative positioning for an L1 blockchain's mainnet launch, differentiating it as settlement layer infrastructure. Built the competition website end-to-end with Claude Code.
Drove signups for a zkSync perpetual DEX closed alpha. Built a KOL partnership program from scratch, creating scalable outreach systems and measurable attribution pipelines.
Grew the protocol's community from the ground up through organic engagement, content strategy, and systematic community management across Discord and Twitter.
Led a four-person marketing team handling brand, content, community and partnerships for a DeFi yield optimization protocol on Arbitrum.
I treat storytelling like a growth system: spot live market narratives, build a strong angle fast, ship cross-channel content, and measure what actually moves acquisition and engagement.
5+ automation tools that replace hours of manual competitive intelligence, positioning, and monitoring work. All Python, most deployed and running.
Watches a configurable list of competitor projects 24/7 and fires Telegram alerts when they make significant moves — product launches, partnerships, funding rounds, chain integrations. Every alert includes AI-generated competitive analysis personalised to your project.
Scans 11 crypto news sources continuously and uses AI to score hijacking opportunities 1–10. High-scorers get urgency ratings and ready-to-post drafts for tweet, thread, and LinkedIn — delivered to Telegram.
Auto-discovers competitors for any Web3 project, then generates 12-section intelligence reports covering TVL trends, developer activity, social footprint, narrative gaps, and strategic recommendations. Exports to Markdown and Word.
Generates comprehensive positioning reports for any DeFi protocol. Pulls live TVL, fee revenue, GitHub velocity, and social data, then synthesizes a competitive positioning matrix with narrative angle recommendations.
Customizable Telegram bot for Web3 job hunting. Scrapes 15+ job boards, filters by location and role type, delivers daily digests. Open source — fork, configure your criteria, deploy to Fly.io in minutes.
Looking for Marketing Lead or Head of Marketing roles at high-growth blockchain companies. If you're building something ambitious in Web3 and need someone who can own the narrative, ship tools, and drive measurable growth — let's talk.